At this themed retail store, step into Jo’s sketchbook, a representation of every designer who has ever taken something from design to deliverable. The walls are sketched with wireframe sculptures rising like unfinished doodles, as completed designs dance across the pages

Inside, customers can bring their own sketchbooks to life by to browsing the Inspiration Page, a digital workspace that helps guide their designs through pattern work, and swatching. Then browse a wide selection of fabrics, tools, and embellishments before moving into the Unfinished Page, a space for hands-on instruction and workshops.